Client: Target
Project: Made With Purpose
Brief: Spotlight the stories of three visionary women shaping the culture. From the culinary world to entrepreneurship, illustrate how they are navigating their lanes with style, creativity, and innovation.
Cooking With Purpose — How Brittney Williams Honors Her Caribbean Roots Through Food
Brittney Williams’ path to Miss Lily’s was a natural evolution—from growing up in a Jamaican household, to honing her craft in fine dining, and coming full circle at the cutting edge of Caribbean cuisine. The chef’s creative process is imaginative and modern, yet grounded in her Jamaican roots.
Be Rooted: How Jasmin Foster Built A Lifestyle Brand For Black Women, By Black Women
Jasmin Foster built the lifestyle brand she’d always dreamed of. Just five years in, Be Rooted is already a celebrated go-to for beautiful stationery and gifts—earning spots on Oprah’s Favorite Things and the Tamron Hall Show, proving there’s been a clear gap in the market for a lifestyle brand built for Black women, by Black women.